• Contact Us

    THANKS FOR YOUR INTEREST IN COGNIZANT.

    We'll be in touch soon!

    2016 Travel Study

    Learn how to get closer to your fastest moving customers.

    DOWNLOAD PDF

    OVERVIEW

    Early adopters are key to the travel industry for one important reason: They typically represent a travel company’s best customers and exhibit early behavior which will likely become mainstream. What’s more, they like to connect. That is, early adopters are always looking for new ways to engage with their favorite travel brands.

    According to results from the 2016 Cognizant Travel Survey, “Identifying Early Adopters for Emerging Digital Travel Services,” the challenge for the hospitality industry is to create more enduring connections with these technology-obsessed customers—or risk greater disintermediation and disruption.

    How can travel providers get closer to their fastest-moving customers? Together with Cognizant research partner Phocuswright Inc. we identify three key opportunities from the survey.

    • Create stronger, more vibrant connections between virtual and real experiences;
    • Target early adopters with engagement strategies that focus on new technologies; and
    • Better understand and serve the crossover traveler

    Download the 2016 Cognizant Travel Survey to help your organization sharpen its industry point of view—and develop a customer-engagement strategy that simultaneously differentiates and generates ever-increasing business value.

    Travel Hospitality Study | Travel & Hospitality | Cognizant Technology Solutions
    tags, as close as possible to the opening tag. Creation Date: 03/08/2017*/ var axel = Math.random() + ""; var a = axel * 10000000000000; $('').appendTo('head'); } function floodPDF(downloadDescription,downloadReferrer){ //var check = '/content/cognizant-dotcom/en_US/find-solutions/industries/travel---hospitality/travel---hospitality-study'; //console.log("check PDF Click",check); /*Start of DoubleClick Floodlight Tag: Please do not remove Activity name of this tag: pdf_general-download URL of the webpage where the tag is expected to be placed: http://www.59feiche.com/tbd This tag must be placed between the and tags, as close as possible to the opening tag. Creation Date: 11/29/2016*/ var axel = Math.random() + ""; var a = axel * 10000000000000; $('').appendTo('head'); }